Choose a personality
Font and border radius
Elegant
FreighText; no border radius
Playful
ProximaSoft; large border radius
Neutral
FreightSans; medium border radius
Color
Blue is safe
Gold is sofisticated
Pink is fun
Language
Official
Frendlier
Good UI
Choose a personality
When you start the design for a new app, first choose a personality that is determined by a few concrete factors: font, border radius, color and language.